Marketing

Campaigns, events and the segments they aim at.

13 steps · 9 questions · 4 screens on this shelf

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The screens on this shelf

• Campaigns What is being run, to whom, at what cost and to what effect.
• Events Open days, webinars and fairs. A full event waitlists; attending counts for far more than registering.
• Segmentation Saved audiences. A dynamic segment is rebuilt from its criteria, so it cannot quietly go stale.
• Campaign Performance Reach, engagement, conversions and cost per conversion.

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